We’re at NAMM 2026

January 20-24, 2026 
Anaheim Convention Center • Southern California

MSN AT NAMM 2026

YOU KNOW THE HISTORY. THIS IS

MUSCLE SHOALS NOW

Record in Muscle Shoals – and get up to 60% back on your next music project.

The Muscle Shoals area is uniquely positioned to help you take advantage of two major savings opportunities. By combining the local Shoals Music Makers Rebate with the state-sponsored Made in Alabama Incentives, eligible projects can receive up to 60% back on qualified recording expenses.

This include:

  • Studio time

  • Travel

  • Lodging

  • Musicians

  • …and more.

To learn more, submit your information below and we’ll get back to you ASAP.

SIGN UP FOR MORE INFO

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The Location

The Hit Recording Capital of the World. Muscle Shoals blends elements of soul, R&B, rock, and country. The town played a significant role in breaking racial barriers in the music industry, with Black and white musicians collaborating during the civil rights era.

The small-town vibe contrasts beautifully with its massive influence on global music.

Historic black and white photo of a vertical sign spelling 'SHOALS' on a building. Below, an old-style marquee displays upcoming events and performances in the town of Muscle Shoals.
A billboard on the side of a road reads 'Welcome To City of Muscle Shoals Hit Recording Capital of the World' with stars on its top corners, black and white photo.
A black and white photo of a large dam with water flowing over the edge, with structures and a bridge, surrounded by trees under a partly cloudy sky.
Black circle with a white outline on a black background containing the geographic coordinates of the town.

34.7453° N
87.6675° W